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Johannesburg - The TV ratings from EFC 48 on Friday, April 22 at GrandWest in Cape Town smashed all records, clocking over two million unique viewers in South Africa.
The recently announced African broadcast partnerships with Kwesé Sports and e.tv launched very successfully, and this massive growth - up from over 1.5 million unique viewers from EFC 47 - places EFC and the sport of MMA amongst the top tier of all sports on the continent.
“Over two million people tuning in makes EFC one of the most watched MMA organisations on the planet, and EFC one of the most popular sport properties in Africa,” stated EFC president Cairo Howarth.
“It is awesome to see such incredible growth!”
All eyes will now be on the upcoming event, EFC 49: Kruger v Bahati, which sees the South African favorite take on the massive Englishman for the middleweight championship, presented by BetXchange.com, on Friday, May 13 at Carnival City in Johannesburg. Tickets are on sale now at www.computicket.com, and the five main card bouts including the heavyweight fight between South Africa’s Van Zyl and Poland’s Kowalkowski will be broadcast live on kwesesports.com starting at 20:00 (CAT) and delayed live on e.tv after the 20:30 (CAT) movie.
