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Cape Town - Did you know that Tommy Fleetwood, Eddie Pepperell, Henrik Stenson, Thomas Bjorn and Lee Westwood are all part of the European Tour's Content Committee, dedicated to coming up with the best viral video ideas?
At least, that's the premise of a hilarious new video released by the European Tour.
Tired of being asked to take part in 'viral' videos by 'media types', the five European Tour stars decided to take matters into their own hands and assemble The Content Committee.
"Glove Island", "Keeping up with the Aphibarnrats" and "Golfing on Ice" are just some of the winning ideas being bandied about.
Stenson, meanwhile, is more in favour of cats playing pianos, delivering his suggestion in a flawless dead-pan style.
Not all the ideas were winners, however.
As Pepperell put it: "I just think I'm a little ahead of my time, which is, I suppose, true of all great thinkers."
Watch the hilarity unfold below:
