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Cape Town - Iconic legacy brand Wimpy is a new national associate sponsor to Lifesaving South Africa (LSA). Wimpy identified the opportunity to partner with LSA to assist the lifesaving community to save lives.
LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety to all communities of South Africa. Every year LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.
“As a first-time sponsor of Lifesaving South Africa, we are honoured and thrilled to partner with LSA. As a brand that’s centred around family and creating moments worth sharing, Wimpy understands that South African families create a great deal of memories on our beautiful beaches. It is because of the selfless and brave men and women that all of this is possible. We hope our support for Lifesaving South Africa will further enable the lifesaving community to save lives, prevent drowning and promote water safety,” said Jacques Cronje, Marketing Executive for Wimpy.
The sponsorship deal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa. “It is really fantastic that Wimpy has chosen to partner with LSA to save lives and prevent drowning. This partnership serves as an acknowledgement of the selfless work done by our volunteer lifeguards and will assist with improving the service currently provided. The sponsorship also means we will be able to reach more learners with our school Watersmart programme, which is vital if we want to reduce drowning in South Africa,” said Dylan Tommy, LSA President.
Wimpy has come on board in their first year to support LSA across their three main areas of operations:
1. Associate Partner to LSA Duty Squads
2. Associate Partner to the South African Lifesaving Championships
3. Presenting Partner to LSA Schools Watersmart Programme
In addition, Wimpy has identified regional areas where retail stores will support the local lifesaving club members on a local level.
Lifesaving South Africa welcomes Wimpy; a well-loved family brand that shares our passion for water safety to keep communities in South Africa safe.
