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Cape Town - Mamelodi Sundowns coach Pitso Mosimane says it is his job to coach his side to play attractive football in order to improve stadium attendance.
During Sundowns' current era of success under Mosimane, Brazilians fans have been coming in their droves to watch the team and many will stay after matches to sing and dance with the players.
As such, 'Jingles' maintains that to increase his side's marketability as a brand, the club must continue to play a style of football that is both effective and attractive to watch.
He told reporters: "What makes a product to be wanted? The product must be good, it must be a product that you can sell and market.
"So, our job is to make sure that our product, which is Sundowns Football Club, to be that product that people should want. If you don't play well, people won't come. You know South Africans, people won't come.
"Especially the Sundowns supporters. They don't just want to win, they want to win well. So, my job is to make sure the product is right and that we can sell and market it.
"If that is right, I think the stadiums will get there. I'm also saying to the people doing marketing at Sundowns, this is an international product, so we need to do more to sell this product."
Downs are back in action on Wednesday evening when they face Chippa United at the Nelson Mandela Bay Stadium in Port Elizabeth.
Kick-off is at 19:30.
